Quanta Studio helped create the name & label for Moab Distillery’s first imported spirit. Born in Los Altos de Jalisco, Rayo is a traditional 100% Blue Agave spirit that has made the journey to Moab, UT. It comes directly from one family distiller producing small batches for generations in the premier tequila capital of Mexico. Moab Distillery has imported it directly from them, allowing it to stay true to its sublime roots. Like the surrounding sandstone, it’s smooth and complex.
Agave spirits have a sublime and surprising flavor profile; Quanta Studio wanted to highlight this with a mysterious black label, with hints of color and foil embossed details. Mexico celebrates mystery and color, along with bold flavor. Rayo agave does just that.